“The single biggest problem in communication is the illusion that it has taken place.” And the irony hidden in the statement was aptly hammered home by the great George Bernard Shaw. Communication has been, for long, the cornerstone of existence. Our caves are filled with drawings of civilisations which grew with time. Visual communication has been around since time immemorial. The caves have given way to conference rooms, but the hunger to absorb information, remains to be satiated. Business Communication in visual mode is now a necessity and here are the reasons why:
- It is the most effective way to gain attention as well as engage an audience. The problem of lack of knowledge is also dealt with here. An audience devoid of the requisite knowledge on the subject can be subjected to a visual presentation with remarkable results.
- Visual Communication enhances the scope of an oral performance. Suddenly, the graphs and the data on the screen becomes a tale to the voice standing in front of it.
- The biggest advantage of Visual Communication is quick decision making. With facts represented pictorially, the human brain conceives it easily. Understanding becomes seamless and integrated to the objective of the presentation.
The system does have its limitations too. As Peter Drucker had so ruefully said, “The most important thing in communication is hearing what isn't said.”
- Visual Communication becomes a tad tedious if not partnered with a precise oral presentation.
- Visual presentation is a costly proposition. Business houses more often than not outsource their communication needs to external expertise, and that comes with a steep price. Business Communication in the visual mode is also an advertisement and that arrives with a price tag.
- Business presentations through the visual mode to a large audience may not always have the desired outcome. Large audiences tend to lose their focus mid way. As a result of which, as stated by point 1 of disadvantages, it should always be backed by a strong oral content to keep a grip on the engagement quotient of the viewer.
- It has often been observed that presentations are filled with fillers which are usually irrelevant to the objective. While it does help to fill in a session with fun facts, too much of it may take the focus away from the intended topic. Hence, faulty content design and information flow is a major cause for communication breakdown.
Communication has been, singularly, the biggest mode of knowledge transfer. In fact, all we have done throughout our existence, other than, of course, survival, has been communicating. With technology, the sophistication has grown, but essentially broken down to its most basic form, it remains good ‘old communication’.
Business organisations rely heavily on it to perform. From employee engagement to client servicing, fortunes are spent. The "Right to Tell" has led to the "Right to Know". With Business Communication turning visual, it has now become all the more relevant.
At Anthelion Technology Pvt. Ltd. we create what the consumer wants to see. Enmeshing the best of technology with skill, we create the perfect camaraderie to build dreams and transform them to reality.